Lluís Martínez-Ribes

foto lluis martinez ribes mmasf

‘Every morning, when I turn on my computer, it thrills me to feel that, through my work, I have the ability to improve certain moments in people’s lives, such as their shopping experiences’.

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Since 1986, when he began lecturing at ESADE, Lluís has been collaborating with renowned academic institutions on a regular basis. Through such experience, he has learnt the importance of being rigorous in every activity he undertakes.

Current lecturing activity

Logo Esade

University
ESADE Business & Law School

Country
Spain

Profile
Visiting Professor

SDA Bocconi

University
SDA Bocconi, School of Management

Country
Italy

Profile
Visiting Professor

Skolkovo

University
Skolkovo School of Management

Country
Russia

Profile
Visiting Professor

University of St.Gallen

University
Saint Gallen University

Country
Switzerland

Profile
Retail innovation workshops facilitator

Previous lecturing activity

Universitat Edinburg

University
University of Edinburgh

Country
Scotland – UK

Profile
Retail innovation workshop facilitator

Universitat wien

University
University of Edinburgh

Country
Austria

Profile
Marketing innovation workshops facilitator

Singapore Management University

University
University of Edinburgh

Country
Singapur

Profile
Retail innovation workshops facilitator

UAI Universidad Adolfo Ibáñez

University
University of Edinburgh

Country
Chile

Profile
Brain-pleasing marketing workshop facilitator

Lluís Martínez-Ribes is more than our team’s engine.
He is a recognised key opinion leader in marketing for business transformation.
Here we present three examples of his publications.

Mini-pills

mini pildoras en

Do you want more customer centricity?
Talk about customer individuals

Oxygen bubbles

De compras

Shopping is a part of life

Articles

This is how Zara reinvents
fast fashion retail

Some of Lluis’s speeches

"Customer behaviour and its business implications in retail"

ESADE Creapolis

Barcelona, November 2019

"Brain-pleasing marketing methods applied to retail"

Shoper Brain Amsterdam

Amsterdam, October 2019

"Using neuroscience to shape a brain-pleasing customer experience"

Savant e-Commerce

Barcelona, October 2019

"Customer experience for OnOff people"

E-commerce Summit

Bengaluru, India, August 2019

"Workshop: Brain-pleasing marketing"

ASEBUSS Business School

Bucarest, March 2019

"Bootcamp: Brain-pleasing marketing"

ESADE Creapolis

Barcelona, March 2019

"Contributions of neuroscience to personal communication"

Rotary Club Eixample

Barcelona, November 2018

"The cake is also for the small ones. Key brain-pleasing methods for service retailing"

Shopper Brain

Barcelona, November 2018

"How to use neuroscience to create brain-pleasing retail concepts?"

Cambra de Comerç, Indústria i Serveis d’Andorra

Andorra, November 2018

"How to use neuroscience to create brain-pleasing retail concepts?"

Murcia Shop Forum 2018

Murcia, October 2018

"Neuroscience applied to selling better online"

ESADE Alumni Lleida

Lleida, September 2018

"Retail Bootcamp: Changing the game in retail"

ESADE Creapolis

Barcelona, June 2018

"Shaping a brain-pleasing city-retail solution"

Hoogeveen Town Hall. RetaiLink Project

Hoogeveen, The Netherlands, April 2018

"Practical aspects of influencing the buyer’s brain in a universal retail network"

Vedomosti and Popai

Moscow, March 2018

"I don’t know why, but I love you! Neuroscience applied to the physical shopping experience"

In-Store Media

Madrid, November 2017

To hire Lluís

BCC Conferenciantes is the group responsible for managing Lluis’s public-speaking services.
They will take care of you with empathy, in a professional manner.

His career path

‘Every morning, when I turn on my computer, it thrills me to feel that, through my work, I have the ability to improve certain moments in people’s lives, such as their shopping experiences’.

This is how I approach my profession, both in my academic activity and my work at m+f=!, enabling teams to transform their businesses.

I do so through the use of some cutting-edge marketing tools – including neuroscience, psychology, digitalisation, semiotics, sociology and big data.
These help me design brain-pleasing brands and customer experiences.

I have a higher degree in Business and an MBA from ESADE. I completed my studies at Stirling University, UK, with an MBA in Retailing and, subsequently, at Harvard Business School, USA, where I studied Active Teaching and Learning.

In 1976, I began my journey as a consultant and, after 10 years of experience, I accepted an invitation to become a lecturer at ESADE, where I am a visiting lecturer, teaching Marketing and Retail Innovation.

During my time at ESADE, I have been involved in creating and managing their Marketing Department, I was their Marketing Department Director between 2003 and 2005 and their EMMS (Exec Master in Marketing & Sales) Director between 2007 and 2014.

In my teaching and my conference talks, participant levels of satisfaction have always been very high.

I was involved in the Future Trends Forum, sponsored by Bankinter, and I am currently a member of the Channel & Retail Academy (CRA Bocconi) Scientific Committee.

In 2013, I was recognised as an ‘Expert in Retail Innovation’ by the European Commission.

I am a regular speaker at various international conferences.

I am a fluent speaker of Spanish, English, French and Catalan. I have working knowledge of Italian and Portuguese.

I regularly publish articles on my LinkedIn profile. Occasionally, I am also involved in book writing.

Lluís Martínez Ribes

Other aspects

  1. Member of the “Expert Group on Retail Sector Innovation” of the European Union Commission (from January 2013).
  2. Member of the Exporetail Organiser Committee (living spaces, services and commercial facilities). Madrid 2004, Barcelona 2007, Madrid 2012.
  3. Presenter of the Conference “The new marketing” carried out by Philip Kotler, Marketing lecturer at the Kellogg School of Management, USA. Event organised by ESADE. Barcelona, October 26th 2004.
  4. Currently, and since 2002, member of the Liderpack Awards Jury, that recognize the breakthroughs achieved in bottling, packaging and advertising activities at points of sale.
  5. Currently, and since 2002, member of the “Barcelona World’s Best Store” Awards Jury. Prizes awarded by the City Council of Barcelona to honor those initiatives that are leading to new challenges in the trade sector.
  6. Director of the Marketing Management Department at ESADE during the years 2002-03, 2003-04 and 2004-05.
  7. Director and Coordinator of the study carried out by ESADE and sponsored by the Spanish Skating Federation: “Roller Hockey analysis and promotion”. Barcelona, May 2002
  8. He has been interviewed and has participated in various television programmes on TVE, TV3, TV2, TV France, TV Canal Siglo XXI (Dominican Republic), Onda Cero, COM radio, SER, Radio Nacional de España (National Radio of Spain), Cataluña Radio, Radio 4, etc.
  9. Member of the European Jury for the cases election 1997, 1998 and 1999 for the EFMD, (European Foundation for Management Development). Brussels.
  10. Member of AECOC Marketing and Merchandising Commission. February 1996 – November 1999