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It’s so great to compose a “score” and know that it will sound good to customers.

It’s so great to
compose a “score”
and know that it will
sound good to customers.

m+f=! was founded to serve Game Changers, when they take their chances transforming something relevant in their business.

They call on us when looking for inspiration to compose together – hand in hand – a ‘score’ that will entice customers.

To do this we use Brain-pleasing Marketing, that is, cognitive neuroscience applied to marketing.

Qué hacemos, neurones

What exactly do we do?

We help sensibly bold managers succeed in their important challenges by using Brain-pleasing Marketing.

Find out about this methodology here.

What they usually ask us to do?

Game Changers normally ask for our support in achieving significant challenges such as these:

Conceptualising a brand so it is brain-pleasing.
Developing or redefining an innovative OnOff retail concept, or any other route OnOff to be market.
Internal teams learning how to use Brain-pleasing Marketing on their various projects.
Designing a brain-pleasing customer experience.
Developing or redefining a product or service so it becomes a gratifying solution.
Other very diverse challenges.
From developing a factory visit tour, to achieving popular support for an NGO housing homeless people.
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A safe decision

Discover why other Game Changers have already chosen us pursuing to attract customers to their crucial transformation projects.

Before hiring us, you would like to feel that there is good chemistry between us.

The following may help you.

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Some Game Changers we have served

We are extremely happy to have served sensibly bold managers from a large variety of industries and 30+ countries, such as these:

Logo Alain Afflelou
Logo Asics
Logo Bella Aurora
Logo Biogen
logo brita
Chiesi
Logo Coca-Cola
Logo Flormar
Logo Ikea
Logo LafargeHolcim
Logo Magnit
Logo Migros
Logo Nestle
Logo Roche
Logo sentosa
Logo Sonae
Logo tata
Logo tio pepe
Logo Orange
Logo CaixaBank
They have told us
many nice things
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The best recognition is the smile on our clients’ faces at the end.

And, as well as their smiles, together with them, we have received various acknowledgements.
Here are some of those.

Lluís Martínez-Ribes

Was selected as a “Retail Innovation Expert” by the European Commission. (2013)

logo comision europea

Aqui é

This supermarket, managed by Grupo Cuevas and based on a philosophy of contemporaneity, was a finalist in the Retail Innovation category at the World Retail Congress, and considered one of the six most innovative stores in the world. (2009)

World Retail Congress

Premio Funde

That year, we also won the Funde Award to the most innovative company led by a woman (Rosa Franch). We are extremely proud of this award. (2009)

Funde

SUPSA

This supermarket chain, with its closeness to the customer approach, won the Global Electronic Marketing Award. (1999)

Plusfrésc

Boehringer Ingelheim – Lilly

The alliance Boehringer Ingelheim – Lilly awarded the first international prize to a marketing strategy for diabetes in which m+f=! participated as a catalyst. (2015)

logo boehringer
Some already performed ‘scores’

Confidentiality is one of the cornerstones in our job, but some clients have given us permission to share with you some ‘scores’ already performed.

Once the ‘score has been composed’, then the different ‘artists’ or specialists expressing it come into play: external agencies (advertisers, interior architects, IT engineers, graphic artists, designers, etc.), and client-company individuals from People Management, Systems Management, Operations Management, etc.

The Martínez family home

The challenge:
To shape a new concept of optical store

ampolles espelt

Empordà in a bottle

The challenge:
Designing and launching the Espelt brand.

cuevas marron glace

A piece of forest

The challenge:
Repositioning the Cuevas Marron Glacé brand.

dintre aqui e

Neighbourhood supermarket

The challenge:
Reinventing the ‘local supermarket’.

exterior ekke

The challenge:
Transforming a traditional gym into a leading centre for active wellness.

We guarantee…

 

  1. That the result of the project will be satisfactory, whether it is done face to face or remotely.
    In both cases the dynamics will be fluid, participatory and funny.
    And, of course, effective.
  2. Complete client satisfaction with each phase of the project.
    Otherwise, we will return fees for that phase, until up to a month from completion.
  3. Not to work simultaneously for our clients’ competitors.
  4. Not to receive any third-party (advertising agencies, architects, technology experts, etc.) commissions or incentives.
    That will ensure our impartiality when observing how they ‘play their score’.