Rome has turned, for a few days, into the Neuromarketing Capital of the World. The Neuromarketing Science & Business Association (NMSBA) has chosen the Italian city to host the eighth edition of the event Neuromarketing World Forum 2019.
Lluis Martinez-Ribes, m+f=! co-founder, has been attending this event. Among other things, he has attended different conferences delivered by some of the most relevant experts in the sector. This annual meeting, which is one of the most important in the neuromarketing field, lets attendees know about the latest news and get inspired listening to other professionals talking about the most recent innovations.
Some of the issues addressed are: understanding shopper behavior, updates on neuromarketing techniques or the relationship between the academia and the industry in neuromarketing.