What exactly do we do?

Our base:
Brain-pleasing Marketing

This involves using neuroscience to develop something new that will end up sounding good to customers.

Something like composing a brain-pleasing music score.

Brain-pleasing Marketing has three key elements:

Neuroscience
is the base.

More
psychology, sociology, semiotics and digitisation.

We co-compose
with our clients.

Esquema quesito

Our Mondays are like this

We start every day with a 10-minute group meditation. This is not a random thing. We do it because creativity is a key part of our activity.

Our Mondays are just like any other days — always different: challenges that are never the same, highly diverse sectors, amazing countries and cultures.
And, most importantly, unique clients, with whom we have good chemistry.

But, ironically, we always do the same: working with these change makers, we ‘compose scores’ that will end up being brain-pleasing for their customers.

 

‘What do you do?’

There is no simple answer to that, because our type of job did not exist until just a few years ago.

This is our usual reply:

We do not create brands, or shops, or e-shops, or innovative products.

We create ideas that will end up being brands, shops, e-shops or innovative products.

But there is one thing in common with all these: people will find them brain-pleasing.

What do we do for them?

Game Changers normally ask for our support in achieving significant challenges such as these:

Conceptualising a brand so it is brain-pleasing.

Developing or redefining a product or service so it becomes a gratifying solution.

Designing a brain-pleasing customer experience.

Formulating an innovative OnOff retail concept, or any other route OnOff to be market.

Internal teams learning how to use Brain-pleasing Marketing on their various projects.

Other very diverse challenges.

From developing a factory visit tour, to achieving popular support for an NGO housing homeless people.

Our standard process,
now 100% remotely

This is our standard schedule, which will then be customised to fit the requirements of each specific project.

Client team

m+f=!

5 to 6 weeks

Videoconference Kick-Off

Icona Fletxa Dreta Dalt

Understanding
the challenge

Icona Tasques

Initial context

Icona Fitxer

Existing information

Icona Objectiu

Customer expectations

Information gathering

Icona Cerca

Evocation research

Icona Edició

Secondary data

Icona Vista Simple

Linking the dots

Icona Fletxa
Icona Fletxa

4 x 4- hour days

Co-creation e-Workshop

Icona Grup

Group activation

Icona Fletxa
Icona Analitica

Evocation-research
findings

Icona Fletxa
icon formular

Making a diagnosis

Icona Fletxa
icon profile

Defining archetypes

Icona Fletxa
Icona Cervell

Brain-pleasing marketing
methods

Icona Fletxa
icon tool

Applying methods to the
challenge

Icona Fletxa
icon partitura

End of workshop: score
draft

2 to 3 weeks

Development and final e-meeting

Icona Imatge

e-Workshop
development and final
draft review

Icona Fletxa

Score presentation.
Discussion, review and final
agreement

Icona Fletxa
icon celebration

Score celebration

5 to 6 weeks

Kick-Off Videoconference

Icona Fletxa Dreta Dalt

Understanding the challenge

Icona Carpeta

Existing information

Icona Tasques

Current situation

Icona Objectiu

Customer expectations

Information gathering

Icona Cerca

Evocation study

Icona Edició

Secondary data

Icona Fletxa
Icona Vista

Linking the dots

4 x 4- hour days

Co-creation video-workshop

Icona Grup

Group activation

Icona Fletxa
Icona Analitica

Evocation-research
findings

Icona Fletxa
Icona Perfil

Current point diagnosis

Icona Fletxa
icon formular

Making a diagnosis

Icona Fletxa
Icona Cervell

Brain-pleasing marketing
methods

Icona Fletxa
icon tool

Applying methods to the
challenge

Icona Fletxa
icon partitura

End of workshop: score
draft

2 to 3 weeks

Development and final e-meeting

Icona Imatge

e-Workshop
development and final
draft review

Fletxa

Score presentation.
Discussion, review and final
agreement

feltxa
icono celebracion

Score celebration

Co-creating remotely?

Absolutely!
100% creativity guaranteed.

We are really excited! We have converted the interactive face-to-face process we use to follow to a ‘100% remotely’ format, achieving the same level, or an even higher level, of efficacy and creativity.

Interacting with the project team – co-creating the ‘score’ with them – is essential to succeed in meeting the challenge.

And now, with the combination of 3 simultaneous computer programmes, we are able to achieve an outcome that is just as creative, or even more creative, than when we were meeting face to face.

Incredible, but completely true!

… And without any travel expenses!