What exactly do we do?

Qué hacemos, neurones

Our base:
Brain-pleasing Marketing

This involves using cognitive neuroscience to develop something new that will end up sounding good to customers.

Something like composing a brain-pleasing music score.

Brain-pleasing Marketing has three key elements:

Cognitive neuroscience
is the base.

More
psychology, sociology, semiotics and digitisation.

We co-compose
with our clients.

Esquema quesito

Our Mondays are like this

Our Mondays are just like any other days — always different: diverse challenges, sectors, countries and cultures.

But, ironically, we always do the same: working with these change makers, we ‘compose scores’ that will end up being brain-pleasing for their customers

What they usually ask us to do?

Game Changers normally ask for our support in achieving significant challenges such as these:

 

Conceptualising a brand so it is brain-pleasing.
Developing or redefining an innovative OnOff retail concept, or any other route OnOff to be market.
Internal teams learning how to use Brain-pleasing Marketing on their various projects.
Designing a brain-pleasing customer experience.
Developing or redefining a product or service so it becomes a gratifying solution.
Other very diverse challenges.
From developing a factory visit tour, to achieving popular support for an NGO housing homeless people.

The standard process

This is our standard schedule, which is always customised to fit the needs of the people who contact us. Not only in terms of deadlines, but also in the format (face to face or remotely).

Client team

m+f=!

5 to 6 weeks

Kick-Off session

Icona Fletxa Dreta Dalt

Understanding
the challenge

Icona Tasques

Initial context

Icona Fitxer

Existing information

Icona Objectiu

Customer expectations

Information gathering

Icona Cerca

Evocation research

Icona Edició

Secondary data

Icona Vista Simple

Linking the dots

Icona Fletxa
Icona Fletxa

About 15 hours of teamwork,
distributed as customers wish

Co-creation Workshop

Icona Grup

Welcome

Icona Fletxa
Icona Analitica

Evocation-research
findings

Icona Fletxa
icon formular

Making a diagnosis

Icona Fletxa
icon profile

Defining archetypes

Icona Fletxa
Icona Cervell

Contribution of
Brain-pleasing marketing
methods

Icona Fletxa
icon tool

Applying methods to the
challenge

Icona Fletxa
icon partitura

End of workshop:
brain-pleasing ‘score’
draft

2 to 3 weeks

Final phase

Icona Imatge

Full development
of the Workshop draft

Icona Fletxa

Complete ‘score’ presentation.
Discussion, adjustments and final agreement.

Icona Fletxa
icon celebration

Celebration

5 to 6 weeks

Kick-Off session

Icona Fletxa Dreta Dalt

Understanding the challenge

Icona Carpeta

Existing information

Icona Tasques

Current situation

Icona Objectiu

Customer expectations

Information gathering

Icona Cerca

Evocation study

Icona Edició

Secondary data

Icona Fletxa
Icona Vista

Linking the dots

About 15 hours of teamwork, distributed as customers wish

Co-creation workshop

Icona Grup

Welcome

Icona Fletxa
Icona Analitica

Evocation-research
findings

Icona Fletxa
Icona Perfil

Current point diagnosis

Icona Fletxa
icon formular

Making a diagnosis

Icona Fletxa
Icona Cervell

Contribution of
Brain-pleasing marketing
methods

Icona Fletxa
icon tool

Applying methods to the
challenge

Icona Fletxa
icon partitura

End of workshop:
brain-pleasing ‘score’ draft

2 to 3 weeks

Final phase

Icona Imatge

Full development
of the workshop draft

Fletxa

Complete ‘score’ presentation.
Discussion, adjustments
and final agreement

feltxa
icono celebracion

Celebration

Face to face vs Remotely
Is it possible to co-create well in both cases?

Totally and absolutely!
We can ensure 100% of creativity and efficiency in both cases.

We are really excited. We have developed and verified a technological system that allows projects to be as effective, creative -and funny- whether the workshop is face to face or remotely.

When it’s done on the Internet we combine three computer programs simultaneously. Thus, the workshop runs perfectly well, with the participants’ total involvement and without fatigue.

For this reason, now most of our international clients prefer to save on travel expenses.

As for us, we are totally flexible. We adapt to your needs.