What exactly do we do?
Our base:
Brain-pleasing Marketing
This involves using cognitive neuroscience to develop something new that will end up sounding good to customers.
Something like composing a brain-pleasing music score.
Brain-pleasing Marketing has three key elements:
Cognitive neuroscience
is the base.
More
psychology, sociology, semiotics and digitisation.
We co-compose
with our clients.
Our Mondays are like this
Our Mondays are just like any other days — always different: diverse challenges, sectors, countries and cultures.
But, ironically, we always do the same: working with these change makers, we ‘compose scores’ that will end up being brain-pleasing for their customers
What they usually ask us to do?
Game Changers normally ask for our support in achieving significant challenges such as these:
From developing a factory visit tour, to achieving popular support for an NGO housing homeless people.
The standard process
This is our standard schedule, which is always customised to fit the needs of the people who contact us. Not only in terms of deadlines, but also in the format (face to face or remotely).
Client team
m+f=!
5 to 6 weeks
Kick-Off session
Understanding
the challenge
Initial context
Existing information
Customer expectations
Information gathering
Evocation research
Secondary data
Linking the dots
About 15 hours of teamwork,
distributed as customers wish
Co-creation Workshop
Welcome
Evocation-research
findings
Making a diagnosis
Defining archetypes
Contribution of
Brain-pleasing marketing
methods
Applying methods to the
challenge
End of workshop:
brain-pleasing ‘score’
draft
2 to 3 weeks
Final phase
Full development
of the Workshop draft
Complete ‘score’ presentation.
Discussion, adjustments and final agreement.
Celebration
5 to 6 weeks
Kick-Off session
Understanding the challenge
Existing information
Current situation
Customer expectations
Information gathering
Evocation study
Secondary data
Linking the dots
About 15 hours of teamwork, distributed as customers wish
Co-creation workshop
Welcome
Evocation-research
findings
Current point diagnosis
Making a diagnosis
Contribution of
Brain-pleasing marketing
methods
Applying methods to the
challenge
End of workshop:
brain-pleasing ‘score’ draft
2 to 3 weeks
Final phase
Full development
of the workshop draft
Complete ‘score’ presentation.
Discussion, adjustments
and final agreement
Celebration
Face to face vs Remotely
Is it possible to co-create well in both cases?
Totally and absolutely!
We can ensure 100% of creativity and efficiency in both cases.
We are really excited. We have developed and verified a technological system that allows projects to be as effective, creative -and funny- whether the workshop is face to face or remotely.
When it’s done on the Internet we combine three computer programs simultaneously. Thus, the workshop runs perfectly well, with the participants’ total involvement and without fatigue.
For this reason, now most of our international clients prefer to save on travel expenses.
As for us, we are totally flexible. We adapt to your needs.
