Inspiration blog

Lluís Martínez-Ribes is more than our team’s engine. He is a recognised key opinion leader in marketing for business transformation. Here, you can find some of his articles and news about his activity.

He writes a monthly newsletter on Brain-pleasing Marketing at LinkedIn.

The milk at the back of the store (J f - Flickr)
Without philosophy (Imagen de BBC News)
02/10/2009

WITHOUT PHILOSOPHY, THERE IS NO BUSINESS_The best executives are great philosophers

Valentine innovation
23/09/2009

VALENTINE INNOVATION: ‘ERROR-FREE’ SALES_Why do more and more companies want to be in retailing?

El Reto
16/07/2009

WATCH THE RIVERBANK AS YOU ROW_Suppliers are changing their mind about the role of stores

La Promesa
05/06/2009

INNOVATION IN CRISIS TIMES_Aquí é: A case of successful retail innovation

Not just selling machines (Photo by Melanie Pongratz on Unsplash)
19/03/2009

NOT JUST ‘SELLING MACHINES’_Why do so many companies want to be in retailing?

Back End
14/01/2009

A ‘SHOPPING EXPERIENCE’?_The meaning is what matters

Innovation in culture marketing (Brian Vallelunga on Flickr)
16/12/2008

INNOVATION IN CULTURE MARKETING HAS ARRIVED_Understanding Amazon’s Kindle

El Reto
19/11/2008

GLOBETROTTER, DESIGNED TO FIRE THE IMAGINATION_An interpretation of the store that won the European design award

La promesa
24/10/2008

DO MULTI-BRAND STORES HAVE A FUTURE?__The difference between ‘being’ and ‘selling’