Inspiration blog

Lluís Martínez-Ribes is more than our team’s engine. He is a recognised key opinion leader in marketing for business transformation. Here, you can find some of his articles and news about his activity.

We invite you to follow him on LinkedIn.

El Reto
La Promesa
05/06/2009

INNOVATION IN CRISIS TIMES_Aquí é: A case of successful retail innovation

Not just selling machines (Photo by Melanie Pongratz on Unsplash)
19/03/2009

NOT JUST ‘SELLING MACHINES’_Why do so many companies want to be in retailing?

Back End
14/01/2009

A ‘SHOPPING EXPERIENCE’?_The meaning is what matters

Innovation in culture marketing (Brian Vallelunga on Flickr)
16/12/2008

INNOVATION IN CULTURE MARKETING HAS ARRIVED_Understanding Amazon’s Kindle

El Reto
19/11/2008

GLOBETROTTER, DESIGNED TO FIRE THE IMAGINATION_An interpretation of the store that won the European design award

La promesa
24/10/2008

DO MULTI-BRAND STORES HAVE A FUTURE?__The difference between ‘being’ and ‘selling’

Resultado
22/08/2008

WHAT’S AT STAKE BETWEEN RYANAIR AND TRAVEL AGENCIES

Reconocimientos
28/07/2008

THE PACKAGING OF THE PACKAGING__Firm In Retailing, packagings designer

19/06/2008

Para vender más desde mañana mismo. Lo que realmente compra el cliente